How listening first led to busier physios

Earlier this year, they came to us with a clear goal: grow website bookings across their Tauranga, Mount Maunganui, Hamilton and Taupō clinics. They'd been running Google Ads for a while but couldn't scale volume without the cost per booking becoming unprofitable. The brief was simple: more bookings for every clinic, under a set cost per booking.

We work the same way they do, treating every client individually. For us, that starts with listening. We closed the laptops, opened the notebooks and sat down with director Craig Newland to understand the business: how they make money, what makes each clinic different, and why patients choose them.

What we learned from that kōrero informed how we set up the account to meet the needs of both the business and the customer.

The economics and the market differ a lot by location, so each clinic got its own campaign structure. We matched the ad copy to what people were really searching for. We reworked the landing page to focus on what sets Foundation Clinic apart and where to find them.

And we set bids and budgets for each clinic, optimising towards what matters: bookings.

Bookings doubled, cost per booking halved

Non-Brand Google Ads, indexed to April 2026, the month before we took over the account.

The results followed quickly. Bookings rose in the first month, and by month two Foundation Clinic reported one of the best months on record. After four months, bookings from non-brand Google Ads are more than double, up 120%, and the cost per booking is nearly halved, down 48%. What we’d delivered was real business results.

"The Hemisphere Tauranga team has been great. They bring us ideas that drive our bottom line, and are always thinking one step ahead. They get it, they get on with it, and they get results" — Craig Newland, Director, Foundation Clinic

We're proud of the mahi we've done together. These results didn't come from a standard Google playbook. They came from listening first, and building around what we learned.
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For the website we added a clear "Book now" button that stays visible as you scroll, made the main image bigger to grab attention, added a headline that says what the clinic does for you, added the clinic locations up front and rewrote the copy to speak to the patient and what they get.