The all-new Suzuki Fronx arrived in July, and with it, a chance to shake up the crossover-SUV category. This wasn't just another vehicle launch. This was Suzuki's fearless statement piece.

Our challenge? Introduce a completely new nameplate while capturing the adventurous spirit that makes the iconic Suzuki name special. We needed to show that the Fronx isn't your typical crossover – it's something entirely fresh.

From the very first brief, we knew this campaign had to embody the Fronx's versatility. Just like the vehicle itself, our approach needed to be dynamic, confident, and impossible to ignore. The Fronx doesn't just blend in – it stands out. Just like our media and creative.

We developed a campaign that put the Fronx name front and centre of every adventure – literally – with Fronx logos embedded into our creative. Whether it was TV commercial, magazine ads, animated web ads, huge billboards, social posts – every placement was chosen to reinforce the Fronx's position as the crossover that's ready for anything. You name it, the Fronx was there.

And the results speak for themselves. Register Your Interest inquiries exceeded targets by 50%, with particularly strong engagement from our core demographic of 30-45 year old professionals and active families. The early sales figures were impressive too, with close to 400 sold in the first two weeks of the Fronx being released. We can safely say the Fronx is well and truly establishing itself in the competitive crossover market.

We're exceptionally proud of this campaign. It's everything we love about working with Suzuki NZ – the trust to push boundaries and the shared passion for creating work that connects with New Zealanders up and down the country.