FAST is an international mnemonic that stands for:
Launched in 2016, the campaign has evolved to include impact-centred storytelling through videos designed to align with Māori and Pacific worldviews. The campaign now delivers content across nine priority regions through Instagram, Facebook and YouTube, supported by community activities from the Stroke Foundation.
The Challenge/Wero
Health NZ needed a fresh approach to evaluate their FAST campaign, particularly focusing on how the message resonates with Māori and Pacific communities. While previous evaluations showed increased awareness, disparities persisted. The 2020/21 interim evaluation highlighted effectiveness among Pacific peoples but showed no increase in understanding of the FAST mnemonic, with Māori having lower awareness of 'Take action' than other ethnic groups. Our task went beyond simple data collection – we needed to understand how whānau gather, process and act on health information, while ensuring our evaluation methods were mana-enhancing and culturally responsive.
Our Approach
We developed a comprehensive evaluation framework that combined robust data analysis with cultural understanding. Working closely with Te Whatu Ora, Stroke Foundation NZ, and Dioscuri, we:
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