Craig started his career with Hemisphere back when we were GSL Network, before heading overseas to build his extensive digital skills. He spent a decade at Google, leading sales strategy and business intelligence across European, African and Middle Eastern markets — gaining the kind of experience you just can't get staying within Aotearoa New Zealand.

"Craig's appointment represents both whakapuāwai (growth) and whanaungatanga (connection)," says Tim Antric, Managing Director.

"He's not just bringing world-class digital capability, he's coming home to an agency whose values and purpose deeply resonate with him.

“The timing couldn't be better. Hemisphere has been on a roll lately, picking up significant new clients including NZ Customs, Catalyst Cloud and the Real Estate Authority."

It shows there's real appetite for the way Hemisphere works — mixing solid data insights with creative storytelling that connects with people’s heads and hearts.

From his new base in Tauranga, Craig will establish Hemisphere’s dedicated Bay of Plenty and Waikato presence.

With whakapapa connections through team members Te Awanui Reeder and Te Maia Gage -Gray, Hemisphere has been working with Bay of Plenty organisations for the past four years.

"What drew me back to Hemisphere was their genuine commitment to what matters — their values, their care for people, and their quadruple bottom line approach," says Craig.

"This is one of the best places I’ve worked, and I'm excited to bring Hemisphere's unique approach to the Bay of Plenty and Waikato at a whole new level."

Craig joins our leadership team, strengthening Hemisphere’s digital and programmatic capabilities while supporting our strategic expansion across Aotearoa.

Want to work with Craig and the team?

Get in touch to see how we can help with your next campaign.

kiaora@hemisphere.nz